7 Lessons from ‘The Last Dance’ you can apply to your business

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After watching just 1 episode of the Netflix series: ‘The Last Dance’, it was clear to us both that Michael Jordan’s story, commitment and work ethics can teach us a lot on how to run a business, be consistent and keep growing.

In this Throwback episode we go back in time to breakdown some of the biggest moves MJ took in his career and how you can apply it to yours. Check it out.

The transcript

Talia: So I’ve been catching up on a lot of Netflix shows lately.

Ross: It’s the thing to do during quarantine, I 100% feel you on that.

Talia: I feel like there was a time where I had no time to watch TV and now it’s like all I do.

Ross: Right, yeah.

Talia: Aside from working of course, and taking care of two kids, but you know.

Ross: That’s true.

Talia: I’m kind of like just watching a ton of different things, what are you watching right now?

Ross: So there’s been a handful that I’ve been watching. I watched the the 13th, which was a very good documentary, I strongly recommend people check it out. I’ve always had a thing for like old-fashioned gangster movies so I watched The Irishman, and then this new one called Fear City, it’s like this documentary about like the New York versus the Mafia, I didn’t have a lot of background on it, but it was interesting. It was very interesting, and then I’ve got to say one of my most recent favorites, and I don’t know if you got a chance to catch this up … actually okay, I do know that you had a chance to catch this up, because it’s a part of the topic that we’re going to talk about today, but The Last Dance.

Ross: The Last Dance was an amazing documentary breaking down like Michael Jordan’s last dance, and the entire Chicago Bulls. I loved that series as well. What did you think of it?

Talia: Oh my gosh it was-

Ross: Did you enjoy it?

Talia: It was incredible. I have to say I haven’t watched the 13th yet, but it’s on my list. I’m more of like … been watching comic book stuff, and Queer Eye.

Ross: That’s awesome.

Talia: I basically watched all five seasons of Queer Eye in like a week.

Ross:  Right. I’ve never seen it, but I’ve heard good things. I think I might have to throw it on my list.

Talia: It’s actually really good. Like I was going into it as like, “Oh let’s just watch something that I don’t have to think too much about,” but it’s actually really good, I really enjoyed it, but The Last Dance is incredible. Absolutely incredible, and a good friend recommended I watch it, and I was like, “I don’t even watch basketball,” like not thing, I did used to be a cheerleader back in high school…

Ross: Today I learned … that is information I did not know.

Talia: I was going to say, “Little unknown fact.” But he was like, “You have to watch it, it’s amazing and you’re going to love it.” And I think it was episode four or five that I was watching that I just … my husband was like, “What are you doing?” And I was like, “I’ve been taking notes, like this is incredible.”

Ross: Right.

Lesson #1: Doing things differently goes a long way

Talia: But I think the biggest thing about it is the whole story with Nike, and this is actually what I want to talk about during today’s episode, MJ’s story just has so many lessons for B2B business, an entrepreneur. I mean to be honest, if any marketer in any industry, so many lessons, so many great things, and that’s what I wanted to talk about today. So back in 1974 Michael Jordan’s team approached Adidas for a deal, just like any other basketball player. Now Adidas was MJ’s first choice, he really, really wanted to sign with them, but things didn’t really go as planned.

Adidas wasn’t really willing to sign him on, they weren’t really interested in it. Back then Converse had a huge deal with Magic Johnson and Larry Bird, and they had nothing to offer MJ, and so he actually ended up going to Nike. Now, back then, Nike was actually a very small, unrecognized brand that sold mostly running shoes, and he wasn’t really interested in going there. He actually had to be dragged into this meeting, this is how much he didn’t want to go. Even after securing an offer from them, he went back to Adidas again, hoping they’d reconsider.

So he basically presented this amazing deal that he got from them, and they still said no. So MJ signed with Nike and agreed that if his shoes didn’t sell over four million dollars worth of shoes in his third year, the deal would be off. Which is a big risk, but the results were that they sold 126 million dollars worth of shoes in the first year. In the first year.

Ross: So that’s like a billion dollars in today’s day. Like we’re talking 1984, that’s before I was born. So 126 million back then is probably a couple billion today. That’s wild. Amazing.

Talia: It’s incredible, and just that is a story of learning not to ignore opportunities.

Ross: Yeah exactly, I think that’s one of the key lessons that I got out of this, it’s like don’t ignore the fact that like there’s a lot of opportunity in front of you that you can kind of just capitalize on, by breaking form and doing things that most people would consider is a little bit risque so to speak, and MJ took a bet on himself right? Like he took a bet on himself to say like, “This is what I’m worth. I’m worth more than what other people are offering, and hey, I’m going to go with Nike and turn this into something special.” And that’s exactly what happened.

I think oftentimes we as people, like we may not have a very clear picture on exactly what we want to do, it may be a little bit murky and we look at our competitors and we look at what they’re doing and we think, “Oh jeez, I’ve got to do it like them. I have to be just like them to find success,” when in reality, sometimes you just have to take a chance, and my hat’s off to Nike as well for seeing something in MJ that like not a lot of other people actually seen, right? And this is something that I feel like can be embraced at a lot of different parts in our career as creators, as entrepreneurs, as marketers, the idea of trying to find unseen talent in many ways, or unseen opportunities, or underrated opportunities when everybody else is looking elsewhere, is a low-hanging fruit.

Like when MJ was being drafted, he wasn’t considered to be like the next great, great, great thing, like it wasn’t expected for MJ to necessarily light the league on fire to the level in which he did, but Nike took a shot and Nike scored as a result, and I think for entrepreneurs and for marketers, there’s a lot of lessons in this. When you’re looking at channels that everybody is saying is dead, we have an entire episode on this, definitely check it out, like don’t be afraid to try these channels that other people are suggesting is dead. When it comes to trying a new product, right? Like don’t be afraid to try a product that other people are writing off or under-considering and saying this isn’t a product that you should try, or even audience, right?

Like if you look at some of the audiences over the years that have been consistently written off by brands saying, “Oh that market doesn’t have a lot of money. Oh that market’s not going to invest in this type of a service or a solution.” There’s oftentimes some value to be had by just taking a shot and seeing something that no one else sees, or even in your hiring practices, right? Like I always say like one of the best opportunities in arbitrage from a human resources perspective, is to find people who are being underestimated by the rest of the industry, who have potential, but maybe they didn’t get the best marks in school but they’re ridiculously ambitious.

Or maybe they’re ridiculously entrepreneurial and they’re running a bunch of side projects et cetera, but they don’t fit the industry’s norm and therefore people are kind of writing them off as not being a good fit. That is an opportunity, you can bring that person under your wing and let them thrive and soar, and you can capitalize on that and get ridiculous gains, because you, just like Nike, saw something that other people didn’t see. I think that’s an amazing lesson that people can take from the story around like Nike selling 126 million dollars worth of shoes in its first year of signing with MJ.

Talia: I completely agree, and I think that when you do things differently than everyone else, yes, sometimes it can fail, but oftentimes it’s the stories that people tell because it’s so different, because it stands out, because you’re breaking form, and I feel like this is such a good lesson to not be afraid to jump at new opportunities and try things that they may not be too eager to try at the beginning.

Lesson #2: Creating repeating assets for your brand

Ross: Yeah, and I think one of the underlying factors that cannot be overstated around the success of their shoe, is the fact that it was a beautiful shoe. I know the technology in 1984 as it relates to a shoe may not have been as great as it is today, and sure, I won’t lie to anyone listening to this, I didn’t have any pairs of Jordans back when they were around because they were too expensive and my parents weren’t buying them for me, but I was just like every other kid, obsessed with Jordans, and if you had Jordans you were considered like the cool kid who definitely had parents that loved them a lot, because those sneakers were not cheap.

But I loved the Jordan sneaker and the brand, and how it has evolved over years, and it has done a great job consistently year after year developing an amazing shoe, and I think that on its own is something that people can take a lot of insight from. Maybe you want to chat a little bit with folks around kind of their strategy around that and even how we can apply that from a marketing lens around kind of creating an amazing thing year after year, year after year.

Talia: I think that the whole idea of creating repeating assets is imperative, and it’s actually a strategy that many companies use. It’s kind of like the Annual [inaudible 00:09:39] Work Study done by Buffer, or the Internet Report by Mary Meeker, and Orbit Media does the same kind of thing, every single year it puts out a survey to all their bloggers and anyone who’s on their list, asking them questions about their revenue, about how many posts they write, how long it takes to write posts, and at the end of the year they post this huge report, and I feel like at this point, everyone’s waiting for that report, because everyone wants to know what everyone else is doing, how long it takes them to write a blog post, if they’re seeing any conversions from it, how they optimize it, how they distribute it, and all that good stuff.

So that annual launch of an asset really builds long-term value, and it creates this relationship with so many of your customers and your prospects and people that may come in through that specific channel. So there’s a great value in actually creating a repeating asset similar to Jordans shoes, that every year they were being launched over and over again, and if I’m not mistaken, they’re still being sold, right? Like they still [crosstalk 00:10:43]-

Ross: They are, yeah.

Talia: Year over year, and they’re doing really well.

Ross: Yeah, I mean that’s the magic of kind of creating something that is everlasting in some ways, right? Like I think if you can create something today that has actual value to people long-term, there is so, so much that can be said for just doing that, and doing it every single year, because one, you’re building up that repetition and you’re building up a strong connection with folks, but more than anything, you’re able to take something that you invested in the past, and use it long-term in the future to generate results from.

Lesson #3: Repurposing old content

And I think that goes back to my next point, which I’d say is the value of repurposing, right? Like the old Jordans that were published and created in 1984, sure, don’t get me wrong, if you can get a classic pair that was a part of that original launch, you probably have a couple of thousand dollars worth of sneakers in your repertoire, like that’s going to have a significant amount of value, but every like ten or five years, what Nike is doing is they’re taking some of those old designs, and they’re relaunching them for younger generations.

So that a shoe that was launched in 1987, is coming back out in 2025. The shoe that was created in 1992, was coming out again in 2013. Like they are constantly re-releasing these old shoes, and that gives them something to constantly kind of talk about, and constantly promote to their audience, and get that influx of cash because they’re selling these sneakers. That is a powerful strategy in its own right, and similar to like courses and workshops and books and webinars that are developed, you can do the exact same thing.

So I wrote a book back in 2015 called The Hustle Manifesto: How to Escape Your 9 to 5 in 30 Days or Less, or something like that, and I forgot all about this guide that I had written, I didn’t remember it at all, and just the other day I get an email from someone who said, “Ross I just came across your book and I loved it, it changed my life. I’m going to quit my job in a little bit.” And I’m like whoa, this is intense, I forgot I wrote this piece, but it was interesting because like that to me is a low-hanging fruit opportunity where I can republish that guide, that book that I’d written five years ago, with modern information, and relaunch it to my audience.

So folks, you can probably expect to see that happen before the end of 2021 for sure, but like that’s the opportunity that exists in repurposing old content. For some reason, so many of us create a piece of content and forget the fact that it doesn’t have to die the day that it’s no longer getting a lot of traction and a lot of visits. It can be repurposed, it can be brought back to life in the future, and then be put back in front of your audience, and sure, with that might come a little bit of a risk, but that leads very well into the next point around Nike and some of the work that they’ve been doing around not being afraid to take risks like that.

Lesson #4: Don’t be afraid to take risks

Talia: 100%. Back then there was a very specific uniform that you had to wear. You had to wear the same type of sneakers, you couldn’t break those rules, but then MJ started wearing these sneakers during his game, and he actually had this incredible agreement with Nike. So what would happen is that David Stern did not … he was the NBA commissioner, he did not take this kindly. He did not like that he was breaking the league’s uniform, so he basically said he would fine Michael Jordan $5000 every single time he wore a non-color-code compliment sneaker, and what actually happened is that Nike kept picking up that tab, which I think is-

Ross:  Amazing.

Talia: Amazing. Right? I mean it was just about, “I’m going to take this risk.” I guess at the end of the day when you are the best player in the world, it’s a calculated risk, because you know that what you’re doing is working, and you just have to see it through, and I think so many times we think that things need to be done in a certain way or we’re worried about how things will look or what people will think about us, but we have this hunch, we have this feeling, we have this idea that something different can work, and we want to try it out but we’re timid or we’re a bit fearful of how people will react to it, and when we take that risk, when we go beyond that fear and step out of our boundaries, the boundaries that we created for ourselves, we might actually discover that we have created something completely new that will make us stand out and become the next industry leaders, just like MJ became the leader and suddenly everyone else started breaking out of that unity and wearing their own sneakers, and doing their own thing.

Ross: Right, exactly, and it’s a brilliant move on Nike’s part when you look at the numbers alone, right? Like if you look at the first year of revenue that Nike made off of Michael Jordan’s shoes, I think you said it was 100 … yeah, 126 million dollars, if they spent $5000 every single game that he wore a non-color-code-compliant sneaker, that’s about 82 games times 5000, which makes up less than 0.3% of the amount of money that they actually would have made from his shoes [crosstalk 00:15:50].

Talia: Did you just calculate that? Oh my gosh.

Ross: I did. I pulled out a calculator to figure it out though, it wasn’t all in my head, but that’s wild, less than 1% of the amount of money that they earned off of Michael Jordan’s sneaker, they actually were getting charged to just cover his [inaudible 00:16:08] so of course Nike was okay with that, this is the best ROI ever in the history of investments, so Nike was brilliant for making that move and breaking the rules to kind of do things that the industry would have kind of stuck their nose up at and said, “Oh that’s ridiculous, you shouldn’t do it.” But in reality, it paid for itself.

And it is a lot of money, like $5000 times 82 games, like that’s over 400 grand in terms of revenue, but my goodness, the ROI is definitely there, and I bet on top of that, maybe it didn’t happen, I can’t go back into time to really solidify whether or not this statement is true, but I bet you that would have also have stirred up a little bit more buzz around the sneaker, like can you imagine seeing the newspaper where it’s saying the commissioner has sued Michael Jordan for wearing his nice new sneakers? Like the press is going to eat that up, especially today anyways.

So if you are in a situation where you’re breaking the rules and you just have to pay a little bit of a fine, like it might be okay. Like you might be able to kind of justify it in some ways, and sure, it might be uncomfortable, but it might work out for you at the same time. So I love that, I think it’s a great example. There was a soccer player as well that I saw years ago, who did something in this vein, maybe during the Olympics? I think it was Pelé, he wore a shoe that wasn’t the sponsor, and then FIFA or someone tried to sue him for wearing a different shoe, et cetera, either way, this isn’t the first time the footwear has been in this type of a situation.

And it’s just a sign and a symbol that shows like, yes, sometimes you have to take that risk and be okay with your athlete or the people who are on your team breaking the rules for the greater good and the greater cause within your space, and with that, again, comes a real reality that it might not be successful, right? Like there might be some defeat, there might be some failure in whatever you’re doing, and I think this is another lesson that watching The Last Dance kind of became very clear, Michael’s commitment to winning, even if he has to struggle or fail, right?

Lesson #5 Failing is a MUST

Like he loved winning, and it got to an extreme when you consider like the gambling and things of that nature that he was obsessed with, and he would drop like thousands of dollars on golf games et cetera, but one of the key lessons that I watched in that was like the reality is failing is a must to kind of continuously grow and develop yourself. In one of the episodes in particular, you see Michael kind of going up against the Detroit Pistons, and that team just physically pounding him, beating him up, throwing him to the ground, and I think they even had a quote where it was like, “Just hit Michael,” or, “You have to hit him five times before he gets to the net,” or something? Like they were intentionally trying to make him have a hard time on that court.

Not to mention he got food poisoning throughout it, but he kept going, right? Like he kept persisting, he kept getting up, he kept trying. It was amazing to watch, and there was a quote that goes around on the internet, I think it says, “I’ve missed more than 9000 shots in my career, I’ve lost almost 300 games, 26 times. I’ve been trusted to take the game-winning shot and missed, I’ve failed over, and over, and over again in my life, and that is why I succeed,” and I think that mindset, that concept, that belief, is key if you want to win, and I think MJ is a great example of someone who leaned into that fully, and there’s a lot of lessons to be had just in that idea alone.

Talia: Probably the hardest lesson for me, and always has been, is that there is no success without failure. When I was watching this documentary it solidified it to me even more, because he has tasted defeat, and he had left the basketball court in pain, both emotional and physical, there’s a specific … I don’t want to get into too many specifics because I don’t want to, you know [crosstalk 00:19:56] people, but there’s a lot of emotional turmoil that he goes through, and there’s also the fact that, as you mentioned, like food poisoning, and that the Detroit Pistons, they were out to get them, so he got like physically hurt, yet he never, ever gave up.

Failure made him stronger and it proved to be one of the most important elements in making him the legendary player that he was, and I think that to me, as an entrepreneur, it’s such an important lesson, because even these days like when a launch doesn’t go well, or if something … a client deal doesn’t go through, it pains me so much, and I take it like … sometimes I take it really badly, but the reminder that failure is a must and the amount of growth that I have from these type of quote unquote failures, is what makes me better at what I do, and I think that that actually leads into the next point, which is continuously showing up every freaking time.

Ross: Right.

Lesson #6 Show up every-freaking-time

Talia: And what I mean by that is … yeah, what I mean by that is just what you said, it’s that no matter what happened he kept coming back, and you see Michael showed up to every single game, and every single training session like it was the NBA Championship finals. Like no game was too small, no challenge was too dismissed, you know, nothing … he was in it to win every single time, I mean this kind of mindset and approach is what made him the greatest player in the world, and as a reminder, it’s what inspired his teammates around him to become better. So consistency, you know, can be a huge separator between you and your industry, your competitors, and even though failure does come and go, at the end of the day, those who show up and go for it full force and that continuously doing new stuff, trying new things, breaking the rules, and all this good stuff that we’ve mentioned throughout this episode, is what really makes us succeed.

And I feel like at the end of the day, if you show up every freaking time, you’re going to succeed at some point, even if you’re not doing it right now, you will get there.

Ross: Yeah, I love that. That’s one of the best parts of the entire series. I would say when it comes to The Last Dance, if you can’t watch that and have a feeling of, “Whoa, I need to increase my standards,” then your standards are already ridiculously high. Like there’s no way that you can watch that and not think that you need to improve your standards by watching the series, because there’s no question when you look at it, he is relentless, and he is without question so ambitious to have that desire to win, it’s no longer an idea for him, it’s just like a reality, “I have to be amazing, I have to be great every single time.”

There was one part in the series where he says, “I have to show up because it could be one of the people in the audience’s first time and last time watching me play.”

Talia: I know.

Ross: And that one its own just demonstrates like, you have to show up every single day. You have to show up every single day to be your best, or at least if you want to truly not just be playing lip service and you really want to kind of say, “I do want to be the best. I want to be great at what I do,” you have to have that mindset where every single day you’re going to give 100%, and I know it can be tough, I know it can be challenging, but if you have that relentless ambition like MJ did, you’re going to eventually win, and you’ll be able to kind of look back at your career or whatever you goals were, and succeed, and I think that was one of the best things that I got out of the series, was just like you have to have that commitment to showing up every single time, right?

Like that’s the key, and I think consistency is another piece that’s in that, right? Like when you talk about showing up every time, you mentioned it, consistency is so important, and I think as marketers, we underestimate the value of consistency, and we overestimate the value of like optimizing for when is the right time to send an email? When it the right time to send out the tweet? When is the right time to put up a blog post et cetera, when what our audiences typically just want is some level of consistency, and if you can be consistent, you’re more likely to win.

When you’re planning a … like your emails, I know you have an amazing list and you do a great job with even like your community, the Facebook group that you manage outside of our own Facebook group, like you do an amazing job of keeping that even engaged, like how do you think about consistency and how do you even talk to your clients about consistency? Because I think there’s a lot here, not only in just like the consistency as an entrepreneur and the mindset, but as a marketer, like how do you think about consistency and how to you speak to your team or even your clients around it?

Talia:  Well I think at the end of the day it really is about setting goals for yourself, and I think that because we live in this type of world where we’re used to getting things quickly, everything we do is at the touch of a button, it must load quickly, it must happen now. Consistency becomes a bother if we don’t see the results immediately, we get frustrated, we get annoyed, we thinking you know … we declare, “This isn’t going to work,” and I’ve seen this happen time and time again with clients running ads, or if someone goes live with the landing page we created, they’re like, “We’ve ran it for two days, it’s not working, let’s move.”

Ross: Right.

Talia: And it’s that kind of mindset which is preventing people from consistently doing something over and over again until it works, and I’m not saying that you have to push for something that isn’t working and keep at it, but what I am saying is that things that may not work at the beginning, or things that take a longer time to show results, are worthwhile, and consistency is a mindset. It’s about setting goals for yourself, and it’s about saying like, “This is where I want to go and this is where I’m going,” and I think a lot of the things that prevent us from being consistent is just us in our own heads talking ourselves down, saying that we can’t do it, and we’re worried about sending too many emails because we don’t want to spam people. We’re worried about the tweets because maybe someone’s going to think something bad about us, or what if I say something wrong?

And at the end of the day, it’s all in our heads. Consistency is about doing it over, and over, and over again, and testing things, and trying new things, and just going for it, and at the end of the day you’re either going to have a real amazing success story, or you’re going to have a cool case study and a story to share with someone about a failure that you had, but if you don’t do things consistently, then you’re never actually going to get the results that you want, because even if you have that one-time success, there’s no guarantee it’s going to repeat itself, and you can only know that if you’re consistent, if you keep doing it over again, and over, and over.

Lesson #7 You cannot do it alone

Ross: That’s it. 100%, you’re spot on with that, I think the clearest example of this is, again, MJ going in the gym before his teammates were there consistently, right? Like he’s consistently showing up before the rest of the team and it’s what truly differentiated him from anybody else in the league at that time. The other thing that I think though is important, is while he was without question the first one into the gym and oftentimes even the last, when he was in the gym he wasn’t always alone. He had his team with him and he ensured that he tried to push his entire team to excel and to thrive.

As the best player in the world, like MJ spent the first part of his career just dominating the court, and in the series you’ll see like the progression of his job and his strategy and technique for winning games, at first it was all MJ all the time, but eventually they started to realize like it can’t just be the MJ show, we need to have a supporting cast around him, we need to ensure that he’s passing the ball, and he, as the best person in the world who knew he was the best player in the world, had to be humble enough to realize like sometimes you do have to pass.

And I think for entrepreneurs especially when they’re starting out, it’s very difficult to get over the fact that yeah, people might do things a little bit differently from you, and you may have been great as a solopreneur to get your business to where it is today, but you can go way further with other people when you start to empower them and give them the ability to do things their own way, right? It’s easy to want to micromanage, it’s easy to say no one else can do this the way I do it, and therefore I’m not going to hire anyone, but that’s a broken mindset, right? You cannot go as far as your ambitions, for the most part, want to go without getting support from other people.

So when MJ started to realize that, and started to train other people and trust other people and challenge other people, and really build up like the Bulls as a family, they kind of became unstoppable, and I think the … don’t get me wrong, MJ was very harsh to a lot of his teammates and he told them off a lot of times, he told them where to go and how to get there, I’m not telling you to go and do [inaudible 00:28:54] to that extreme, but there’s a lot to be said for like radical candor and having transparency with your team at the same time.

Talia: Right.

Ross: But I digress, the key is like MJ still recognized that he couldn’t do it alone, and he respected those who did elevate themselves to their best capabilities, and I think that’s the key, you want to try to get your team to elevate themselves, and see your team as not just being mediocre, but seeing them as what they potentially could become, and that will give you the best opportunity to win, and I think the last piece is like don’t forget to surround yourselves with people who can elevate you and challenge you. Like that’s why I just wanted to do a podcast with you, because I said, “Wow if I’m talking to Talia every other day, I’m going to level up my game, so I’m going to make this happen.” [crosstalk 00:29:39] But that’s the way it works.

Talia: Well I have to say that this is actually my favorite, favorite lesson of them all, because to be frank, I mean MJ is one of the sponsors of this show, so I don’t know if you know this, but he basically paid for it, so obviously a lot of the stuff that’s in it is going to be very favorable towards him, but one of the amazing things to watch though, is his progression. The fact that he walked in thinking, “I’m the best, no one can defeat me. Everyone just pass the ball to me and I’ll do the winning shot and I’ve got this.” And as he slowly progresses into that point where he’s like, “I need to elevate the people around me, I need other people to elevate me, and together we actually become a far superior team,” and that is actually when the Chicago Bulls became unstoppable, because they started elevating each other, and they pushed each other to excellence.

And similar to what you mentioned before, the fact that you surround yourself with people that intimidate you, people that can elevate you and challenge you, we’ve spoken about this before, I have the [inaudible 00:30:45] Crew, which is a group of amazing women, some of them until this very day I’m in awe that I’m even in the same space with like Joanna Wiebe-

Ross: Great.

Talia: Who are … when we started this Slack group, which is basically a group of women who are entrepreneurs helping each other, it was not easy for me going in saying some of these women intimidate me, I don’t know what I can offer to them, or they were thinking the same thing, it’s been a six or seven year journey together as a group and we have helped each other’s careers and personal lives more than anyone has every influenced me in any other way in terms of my work, and some of them have nothing to do with what I do, and some of them are my direct competitors, and yet we somehow are able to break down all our fears, our things that we’re worried about, and our strategies and our new ideas and help each other, and that is when we are our best, best selves.

So I think this is why it’s my favorite lesson that you cannot do it alone, and you can try, but there’s only … there’s like a glass ceiling there at the end, and if you want to get to like the MJ level or whatever it is that you’re doing, if you’re a marketer, if you’re a farmer, if you’re a B2B software, you have to be able to let those other people in, and elevate them because they will elevate you.

Ross: I love it.

Talia: We’ve gone through seven different lessons that we have taken from this ten episode series that was do not ignore opportunities, creating repeating assets, repurposing old content, not being afraid to take risks, failing is a must, so important, showing up every freaking time, and that you cannot do it alone. So much to learn, so much to watch, and there’s even more in there. I mean there’s so much more to unpack, so if you haven’t watched it yet guys, definitely watch it on Netflix, and if you have, we’d love to know what you think about it, what lessons have you taken away from it?

Let us know in our Facebook group, we’re on Facebook.com/groups/actiondrivenpodcast and you can join the conversation there and let us know what you think about it, and also please guys, give us a five star review on any of the platforms that you’re listening to, we’d really appreciate that. Thank you very much for listening, and we’ll see you on our next episode.

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Ross & Talia
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