AuthorRoss & Talia

How to build your authority

In this super actionable episode Ross and Talia talk about the importance of building your authority around a specific topic in your industry and how to do it, of course. Let’s dive in: Ross: So if there was one topic, outside of marketing...

How to hire marketers

When hiring a marketer, there are key things you need to know and look out for. The hiring process can be hard regardless of the industry, but in the marketing industry… it’s a little different. Here’s the first thing to ask yourself when hiring:...

How To Grow Your Email List

There are two things every brand MUST have (or at least they should). The first is a website… The second is an email list. In this episode, we break down some actionable insights that brands and people can use to grow their email list. The...

Crafting Perfect Subject Lines

Email subject lines are a gateway to connection. If you want to connect with the people on your email list, the best place to start is with a captivating & engaging subject line. It’s often underestimated how important your subject line is...

Social Proof That Converts

How to leverage social proof in B2B PSA – Social proof is about more than just a strip of logos on your homepage and a few testimonials. In this Lightning Round segment; Ross & Talia discuss the power of social proof in B2B and why it’s...