Competitors: Their existence validates the need for your solution (and perhaps some of your concerns?). They can also be a brilliant source of information that can grow your business, help you improve your experience and grow your conversions. In...
Ross: So I’m scrolling through Twitter right now and I’m trying to find out when our first time for ever connecting and engaging was. Try to guess the year. When do you think it was? I found it. It took me a while but I found it. What...
Instagram isn’t just for the B2C space. By utilizing the platform correctly, and using the three E’s: Educational, Engaging and Entertaining content on Instagram, you can get great results. Dive in to the specifics below: Ross: So many...
In this super actionable episode Ross and Talia talk about the importance of building your authority around a specific topic in your industry and how to do it, of course. Let’s dive in: Ross: So if there was one topic, outside of marketing...
There’s nothing quite like the feeling of looking back at your New Year resolutions in mid-June, only to discover that once again, the resolutions have been long forgotten and un-achieved. It’s hard to set goals for an entire year in...
Used correctly, you can utilize Facebook groups for more than just socializing. In this lightning round, we uncover the way we use Facebook groups to do customer research, competitor analysis and increase our reach. The transcript Talia: If...
When hiring a marketer, there are key things you need to know and look out for. The hiring process can be hard regardless of the industry, but in the marketing industry… it’s a little different. Here’s the first thing to ask yourself when hiring:...
There are two things every brand MUST have (or at least they should). The first is a website… The second is an email list. In this episode, we break down some actionable insights that brands and people can use to grow their email list. The...
Email subject lines are a gateway to connection. If you want to connect with the people on your email list, the best place to start is with a captivating & engaging subject line. It’s often underestimated how important your subject line is...
Every week, every month, every quarter something else is declared dead according to the gurus of the world. But is it really?In this episode, we breakdown the myth that is “dead channels” and how marketers can leverage them to...